Kingston SEO – Guide to Success

Invariably the goal of any SEO campaign is to bring more awareness to a website through increased traffic. The traffic can come in different forms such as a link from Google, an email link from a friend, a Facebook page or even a tweet.

If your goal is take advantage of blended local searches by Google, then you’ve come to the right place. Facebook, Twitter and social media are great initiatives to take if you’re looking to bring in traffic, but for this guide we’ll be focusing almost entirely on SEO (Search Engine Optimization).

You’ll want to decide on a time frame for your SEO goal next. Typically, I suggest a solid year of committed metering and adjustment to achieve local First Page results. This can be shorter, or longer, but the point is to get into the right frame of mind – results won’t come overnight and takes lots of dedication. Sometimes a 6 month keyword burst-initiative can be accomplished, but we’ve found this can only take place after an initial site SEO campaign has been completed.

Lastly, you’ll have to consider what your level of participation will be. If you’re willing to put in time, SEO can be very rewarding. In a sense, it’s very similar to gardening in that you’re constantly sowing crops for future yields. If you’re looking to be more of a spectator, that’s alright too, but expect your seeds to take significantly longer to bear fruit or in some cases, have only temporary results.

If you haven’t read our How SEO Works page, have a peak through. It’ll help give you a quick general overview as to how Local SEO is changing the way businesses are reaching new clients.

Sit back, you’ve completed the first step to improving your website rankings! I can’t stress enough how important it is to remain focused on your goal and that you should expect a bumpy ride. Your website will probably climb and fall while going through this process, and that’s entirely to be expected. SEO isn’t an exact science, in fact, its very far from it. The key thing to take from this chapter is we’ve set our goal. Now, it’s time to get to work.

Ready. Set. SEO!

Thanks for taking the time to read this guide.

I have been thinking about writing a guide like this for a while as I get asked about SEO fairly frequently.  It might seem counter intuitive for an SEO agency to release their “secrets*” by publishing a guide, but the nuances and our expertise in properly planning an SEO website campaign can only be found between the lines . Think of it this way, if you wanted to build a house, but you weren’t a carpenter, could you? I would say, with the amount of information you can find, you probably could build a house. Now, would the house be built properly and pass an inspection? I present my ten thumbs as the answer.

Over the next several weeks, I’ll be publishing practical steps on getting your website optimized for search engines. I believe this guide can help you with your website goals. Local SEO can be a very daunting if you’re starting out, but with patience, persistance, and an eager appetite for hard work, you will see positive results and achieve your goals.

I hope you’ll enjoy reading this as much as I’ll enjoy writing it. Check back often as I trust I’ll be revising and reformatting the guide pretty often.

Cheers.

**Disclaimer –  So I left out some key nuggets, but you knew I wasn’t going to give away the cow for free.