Monthly Archives: October 2011

Searching Engine Optimization (SEO) is like the classic tale between the tortise and the hare where the much slower tortise wins in a race where the hare was heavily favoured. The moral? Slow and steady win the race.

There are no shortcuts to SEO. No magic pill or silver bullet. Search Engine Optimization is a painstaking process that takes time and patience to get quality results. Like a marathon runner spending thousands of hours on the track or a sculpter shaping beauty from clay, we do this for love (It helps that we’re good at it too). Our talent and passion can help Kingston businesses grow.

Learn more about Kingston SEO services.

SEO professionals were abuzz with a recent update to Google’s search algorithm, Panda. Some of our clients received continued success whereas others experienced a drop in their rankings. Why did this happen?

As Google refines their searching processes, our job is to continue to monitor and refine our client’s respective campaigns. Although a drop may seem catastrophic, this behavior is very normal as SEO is an exact science. I typically relay the analogy of travelling on the 401 – Sometimes you’ll hit road work, bad weather, or even a accident, but the destination is the most important thing to keep in sight. Our search engine optimization techniques ensure you travel from point A-B with the least amount of turbulence and the greatest amount of return on your investment.

We get you ranked on the first page of Google. SEO Kingston

We have a great on-going discussion regarding SEO techniques and how keywords that are in a domain name affect its page rank, and accordingly, it’s listing on Google.

Although most metrics would state that a site’s quality is the absolute measure of how Google will place you, there seems to be compelling evidence that keywords in a domain play a significant role beyond what was originally thought.

What is clear from our own search engine optimization experience is that it’s always beneficial to have your keywords in the domain name. How beneficial is still an issue of debate.

If you want an SEO Kingston firm that doesn’t take short-cuts and is organically producing results while asking tough questions like the one above, contact us today. We are your SEO Kingston gurus!